Pantone colour and its influence on design
What is Pantone and Why does it matter?
The Pantone Color System is the world’s most widely used colour matching system. In 1963, the technique was created to address the issue of varied colour matching in the printing industry.
Lawrence Herbert, an American chemist, created a technique to standardise colour in 1963, and each shade’s exact formula was specified. This formula ensured that the colour remained consistent regardless of changes in light, medium, or even perceptions. Pantone, Herbert’s company, was founded on this system. The name is self-explanatory: “pan” means “all,” and “tone” means “colour.”
With the use of colour collection in a fan style, Pantone quickly became the easiest and simplest way to classify, discuss, and match colours.
To categorize each colour, a number was assigned to each tone and tint. Pantone was the first to publish a book on colour matching. Pantone has since been the go-to colour pairing method for the design industry, for well over 40 years.
The Pantone Color Institute provides an opportunity for designers, marketers, producers, and businesses to collaborate and create a strong and impactful colour presence. Their colour expertise is unrivalled as the leading colour matching system. They are experts in the impact of colour on not only design but also customer behaviour. Based on the industry Pantone has two color systems – The Pantone Matching System (PMS), and The Pantone Fashion, Home + Interiors (FHI) system.
Pantone guarantees that the colour you choose is the same as the one you saw on the sample or in the showroom. Pantone is increasingly used by interior designers not just for standardised colours, but also for inspired palettes that influence all aspects of design. It has globally become a go-to for the innumerable shades and meanings of colour in human life.
Pantone’s annual Color of the Year does more than simply define the next 12 months with a timely hue or shade. It inspires designers to incorporate the color in a number of fascinating ways.
Pantone Colour of the Year 2023
Pantone shade for the year 2023 PANTONE 18-1750 Viva Magenta was announced on the 1st of December.
About the colour
Viva Magenta, a descendant of the red family, is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest dye the world has known.
Viva Magenta is a symbol of courage and strength. Pantone on introducing the colour of the year 2023 speaks plenty about the hue. It commences with the despair that accompanied the pandemic followed by how individuals have since vibrantly embraced life. 18-1750 is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, one that is re-writing a new narrative.
Viva Magenta, on the other hand, depicts yet another aspect of our changing paradigm, traveling between the real and virtual world. In a nutshell, a hybrid colour that embodies the changes that will occur in our everyday living. “Tapping into the experimental spirit of Viva Magenta, Pantone explores the dynamic between Artificial Intelligence and human creativity to create ’The Magentaverse’ available to the public for the first time,” Pantone outlines.
In this day and age, we are continuously looking for inspiration from nature and what is authentic. PANTONE 18-1750 Viva Magenta, entrenched in the primordial, unites us to original matter by summoning elements of nature. Viva Magenta “galvanizes our spirit, helping us to build our inner strength,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
Visualizing the Pantone Timeline 2000 – 2022