Pantone colour and its influence on all aspects of design
What is Pantone and Why does it matter?
The Pantone Color System is the world’s most widely used colour matching system. In 1963, the technique was created to address the issue of varied colour matching in the printing industry.
Lawrence Herbert, an American chemist, created a technique to standardise colour in 1963, and each shade’s exact formula was specified. This formula ensured that the colour remained consistent regardless of changes in light, medium, or even perceptions. Pantone, Herbert’s company, was founded on this system. The name is self-explanatory: “pan” means “all,” and “tone” means “colour.”
With the use of colour collection in a fan style, Pantone quickly became the easiest and simplest way to classify, discuss, and match colours.
To categorize each colour, a number was assigned to each tone and tint. Pantone was the first to publish a book on colour matching. Pantone has since been the go-to colour pairing method for the design industry, for well over 40 years.
The Pantone Color Institute provides an opportunity for designers, marketers, producers, and businesses to collaborate and create a strong and impactful colour presence. Their colour expertise is unrivalled as the leading colour matching system. They are experts in the impact of colour on not only design but also customer behaviour. Based on the industry Pantone has two color systems – The Pantone Matching System (PMS), and The Pantone Fashion, Home + Interiors (FHI) system.
Pantone guarantees that the colour you choose is the same as the one you saw on the sample or in the showroom. Pantone is increasingly used by interior designers not just for standardised colours, but also for inspired palettes that influence all aspects of design. It has globally become a go-to for the innumerable shades and meanings of colour in human life.
Pantone’s annual Color of the Year does more than simply define the next 12 months with a timely hue or shade. It inspires designers to incorporate the color in a number of fascinating ways.
Pantone Colour of the Year 2022
Pantone shade for the year 2022 PANTONE 17-3938 Very Peri was announced in the second week of December, 2021.
About the colour
Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new color possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.
Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.
Visualizing the Pantone Timeline 2000 – 2021