Pantone colour and its influence on all aspects of design
What is Pantone and Why does it matter?
The Pantone Color System is the world’s most widely used colour matching system. In 1963, the technique was created to address the issue of varied colour matching in the printing industry.
Lawrence Herbert, an American chemist, created a technique to standardise colour in 1963, and each shade’s exact formula was specified. This formula ensured that the colour remained consistent regardless of changes in light, medium, or even perceptions. Pantone, Herbert’s company, was founded on this system. The name is self-explanatory: “pan” means “all,” and “tone” means “colour.”
With the use of colour collection in a fan style, Pantone quickly became the easiest and simplest way to classify, discuss, and match colours.
To categorize each colour, a number was assigned to each tone and tint. Pantone was the first to publish a book on colour matching. Pantone has since been the go-to colour pairing method for the design industry, for well over 40 years.
The Pantone Color Institute provides an opportunity for designers, marketers, producers, and businesses to collaborate and create a strong and impactful colour presence. Their colour expertise is unrivalled as the leading colour matching system. They are experts in the impact of colour on not only design but also customer behaviour. Based on the industry Pantone has two color systems – The Pantone Matching System (PMS), and The Pantone Fashion, Home + Interiors (FHI) system.
Pantone guarantees that the colour you choose is the same as the one you saw on the sample or in the showroom. Pantone is increasingly used by interior designers not just for standardised colours, but also for inspired palettes that influence all aspects of design. It has globally become a go-to for the innumerable shades and meanings of colour in human life.
Pantone’s annual Color of the Year does more than simply define the next 12 months with a timely hue or shade. It inspires designers to incorporate the color in a number of fascinating ways.
Pantone of the year 2021
Two decades into announcing a color of the year, Pantone broke the norm for the second time and announced two colors for the year – 2021. They selected Ultimate Gray & Illuminating, for a year that began with uncertainty. The colors picked, provide a combination that projects strength and hopefulness which is both enduring and uplifting.
About the colours
The two distinct hues show how they can work together to evoke a sense of practicality and stability while yet being warm and optimistic.
“As people look for ways to fortify themselves with energy, clarity, and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. 13-0647 Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. 17-5104 Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness, and resilience.” – Pantone
Yellow & Grey in colour psychology:
According to colour psychology, various hues are capable of eliciting specific feelings and may even influence behaviour and well-being. While colour associations can be influenced by a variety of factors such as previous experiences and cultural associations, some hues do have a tendency to trigger specific moods or feelings.
Grey is the colour of neutrality and balance in colour psychology. Its colour meaning is most likely derived from the fact that it is a shade between white and black. Yellow associated with the sun conjures up images of joy, cheerfulness, optimism, and summer.
Yellow & Grey in spaces:
A splash of yellow can brighten up a room and add personality to the otherwise bland grey. Warmth and character can be added to subdued grey colour palettes with the look-at-me yellow. Even in a tiny area, yellow furniture, walls, or decor add brightness. Grey, a neutral colour, can be used to tone down bolder and brighter colours while highlighting softer ones.
Alcove’s take on – colours of the year
While Grey is a perfect neutral, Yellow brightens up a space. Here’s Alcoves take on the Pantone of the year 2021.
A Yellow backsplash adding a pop of colour to an achromatic cafe space at IIFL located in Chennai, India
A staggered grey tile pattern, offset by yellow ottomans in a wide passage at IIFL – Mumbai, India
A seamless polished grey flooring with yellow wayfinding at Facebook’s cafeteria located in Gurgaon India.
Spencer Stuart, Mumbai
2021’s Yellow and Grey colour combination in a workstation space at Spencer Stuart, India
According to Pantone, “The color landscape is constantly evolving. Our color trend books address the influences that will affect color in tomorrow’s world, and provide an overarching color viewpoint 6 – 24 months ahead of the season. Combining visual inspiration with supporting color themes, color palettes and suggested color harmonies, we provide an in-depth analysis of emerging color stories, explain why they are relevant now, and how they can be applied to your brand and products.”
Pantone’s colour trend forecast for the year 2022
“The color landscape is constantly evolving. Our color trend books address the influences that will affect color in tomorrow’s world, and provide an overarching color viewpoint 6 – 24 months ahead of the season. Combining visual inspiration with supporting color themes, color palettes and suggested color harmonies, we provide an in-depth analysis of emerging color stories, explain why they are relevant now, and how they can be applied to your brand and products.” – Pantone
The Spring/Summer 2022 Core Classics: Classic, seasonless hues whose versatility express longevity (Image from Pantone).
Visualizing the Pantone Timeline 2000 – 2021